Marketing Manager, Data (Remote)

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The Marketing Manager, Data will lead our data monetization strategy by treating data as a commercial asset, optimizing data flow across the JR ecosystem and driving cross-functional collaboration to establish value-driven data agreements. ​

What you will do:​

  • Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.

  • Monitor market activity, penetration, and performance vs. competitors to guide business decisions.

  • Build and maintain KOL relationships, translating insights into marketing and product strategy.

  • Develop and execute strategic plans, annual marketing plans, and product launch strategies.

  • Align marketing strategies with enterprise digital transformation and data innovation goals.

  • Drive customer segmentation, targeting, and positioning for data products and AI-enabled solutions.

  • Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics.

  • Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement.

  • Partner with clinical operations to develop evidence generation strategies and real-world data studies.

  • Collaborate with technical, sales, and digital teams to co-create platforms, go-to-market strategies, and enablement tools.

  • Lead sales enablement efforts through playbooks, training, and data literacy initiatives.

  • Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness.

  • Track performance metrics for adoption, utilization, revenue growth, and customer engagement.

  • Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation.

  • Build thought leadership and brand credibility in medtech data and AI innovation.

​​

What you need (Required):

  • ​​​8+ years of work experience required 

  • ​Experience with data-driven marketing strategies, including analytics, segmentation, and insight generation 

What you need (Preferred):

  • ​5+ years medical device or marketing/sales experience preferred 

  • ​Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred 

  • ​​Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech 

  • ​Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred 

  • ​Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech 

  • ​Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders 

  • ​Strong cross-functional leadership skills with experience influencing technical, legal, clinical, and commercial partners 

*$115,600 - $245,800 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.*


This role will be posted for a minimum of 3 days.

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