Senior Marketing Manager II, Ads Product Marketing Job at Instacart in Houston

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Position Overview

We’re seeking a Senior Manager II, Product Marketing to lead a team of advertising‐focused product marketers responsible for driving the success of our Instacart Ads ecosystem. In this role you will develop cohesive go‐to‐market strategies, execute comprehensive marketing campaigns, and collaborate with Product, Brand Partnerships, Customer Success, and Commercial teams to ensure seamless product launches and adoption.

Key Responsibilities

  • Develop deep expertise in Instacart’s Ad suite and industry trends to influence the product roadmap.
  • Lead and build a Center of Excellence by managing a team of product marketers and establishing robust go‐to‐market strategies.
  • Champion the voice of the customer by partnering with Sales and Product teams to translate market insights into product initiatives.
  • Oversee team strategy, budget management, and resource allocation to focus on high-priority workstreams.
  • Collaborate cross-functionally to drive product adoption and execute marketing campaigns across various channels.

Required Qualifications

  • 10+ years of experience in product marketing with at least 5 years in digital advertising and technology.
  • Bachelor’s degree in marketing, business, or a related field.
  • Experience in Retail Media Network, CPG, and/or Retailer environments.
  • Deep understanding of the digital advertising ecosystem and advertising technologies.
  • Proven ability to define marketing objectives, track KPIs, and execute successful go-to-market strategies.
  • Excellent written and verbal communication skills along with a customer-centric mindset and executive presence.

Preferred Qualifications

  • Experience using AI to optimize workflow and processes.
  • Highly organized and detail-oriented with the ability to manage multiple projects in a fast-paced environment.
  • A passion for media, measurement, and the advertising industry paired with exceptional problem-solving skills.

Benefits & Perks

  • Highly competitive Compensation: Base pay ranges vary by location (e.g., CA, NY, CT, NJ — $202,000–$224,000 USD; WA — $194,000–$215,000 USD; OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI — $185,000–$206,000 USD; all other states — $167,000–$186,000 USD), with additional equity and annual refresh grants.
  • Comprehensive Benefits & Perks: Enjoy benefits that are highly market competitive and tailored to each location.
  • Remote work opportunities under Instacart’s Flex First policy.
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

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Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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