[Remote] Lead Adobe AJO & NBA Architect

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Note: The job is a remote job and is open to candidates in USA. Kforce Inc is seeking a Remote Lead Adobe AJO & NBA Architect to play a critical role in shaping how they connect with members through personalized and scalable interactions. This role involves designing journey blueprints and decisioning frameworks, collaborating across various teams to optimize communications aligned with business goals.


Responsibilities

  • Design scalable, reusable journey components and logic frameworks aligned with AJO capabilities and business requirements
  • Create high-level journey blueprints that support NBA logic, personalization, and multichannel orchestration
  • Ensure consistency and feasibility across pods and use cases
  • Act as a design lead across agile pods, validating journey logic and supporting AJO builders
  • Provide reusable templates, documentation, and guidance to accelerate pod-level execution
  • Promote consistency across pods while enabling flexibility for experimentation and variation
  • Collaborate with data science and personalization teams to embed NBA logic into journey design
  • Monitor performance and recommend design optimizations based on engagement data
  • Partner with Customer Lifecycle Marketing Strategists, Adobe consultants, IT, and NBA stakeholders to align on experience design standards and journey logic
  • Provide reusable templates, logic frameworks, and documentation to support AJO builders and accelerate enablement across teams

Skills

  • Bachelor's degree in Experience Design, Marketing, Information Systems, or a related field-or equivalent work experience
  • 5+ years in experience architecture, customer journey design, or marketing technology
  • Experience working in Agile environments and collaborating across pods
  • Deep understanding of Adobe Journey Optimizer (AJO), Real-Time CDP, and NBA decisioning platforms
  • Strong collaboration skills across agile pods, data science, engineering, and marketing strategy teams
  • Familiarity with multichannel personalization, compliance (HIPAA, TCPA), and consent frameworks
  • Proven ability to design scalable, reusable journey frameworks and logic structures
  • Certification in Experience Design, Product Management, or Marketing Technology
  • Experience supporting MarTech platform migrations or platform enablement initiatives
  • Experience collaborating with data science and engineering teams on personalization logic
  • Background in healthcare, insurance, or other regulated industries
  • Exposure to scaled Agile frameworks (e.g., SAFe, LeSS)
  • Familiarity with NBA experimentation frameworks and multivariant testing strategies
  • Knowledge of consent and preference management frameworks and their impact on journey design

Benefits

  • Medical/dental/vision insurance
  • HSA
  • FSA
  • 401(k)
  • Life, disability & ADD insurance

Company Overview

  • Kforce is a solutions firm specializing in technology, finance and accounting, and professional staffing services. It was founded in 1962, and is headquartered in Tampa, Florida, USA, with a workforce of 1001-5000 employees. Its website is https://www.kforce.com/.

    • Company H1B Sponsorship

  • Kforce Inc has a track record of offering H1B sponsorships, with 617 in 2025, 667 in 2024, 734 in 2023, 843 in 2022, 1197 in 2021, 858 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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