[Remote] Brand & Community Lead – Pressable

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Note: The job is a remote job and is open to candidates in USA. Automattic is the parent company of Pressable, a leading managed WordPress hosting platform. They are seeking a Brand & Community Lead to enhance Pressable's brand presence through strategic storytelling, community engagement, and creative content across various channels.


Responsibilities

  • Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints.
  • Ensure consistency and quality across messaging, creative, and customer communications.
  • Lead brand storytelling that differentiates Pressable and deepens trust with our audiences.
  • Oversee creation of hero brand content and customer stories.
  • Partner with agencies and freelancers to produce content that elevates our brand and community.
  • Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency.
  • Support launches and campaigns with compelling creative and storytelling assets.
  • Own Pressable’s social media presence and grow engagement across all channels.
  • Lead our involvement in the WordPress community, including events, sponsorships, and collaborations.
  • Support and grow our affiliate and influencer programs with new toolkits and campaigns.
  • Develop advocate and ambassador initiatives to turn customers and partners into storytellers.
  • Oversee our brand presence at conferences, WordCamps, and sponsorships.
  • Create event content, experiences, and campaigns that extend reach before and after each event.
  • Collaborate cross-functionally to ensure consistent messaging and creative execution.
  • Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment).
  • Evaluate ROI of sponsorships, activations, and campaigns—and refine for impact.
  • Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals.

Skills

  • 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community.
  • Owned a brand’s voice and enjoyed translating it across diverse formats and channels.
  • Comfortable leading creative direction as well as managing execution.
  • Experience building awareness through social, partnerships, and community involvement.
  • Understand how to measure brand health and connect awareness to engagement and growth.
  • Thrive in fast-moving environments and know how to create leverage through AI and automation.
  • Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output.
  • Experience working with agencies, developers, or WordPress professionals.
  • Familiarity with the WordPress community and events like WordCamps.
  • Background in creative direction or storytelling.
  • Experience scaling affiliate or influencer programs.
  • Comfortable using AI tools for creative ideation, editing, or workflow automation.

Benefits

  • Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
  • Matching 401(k) for US-based staff.
  • Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
  • Work from home with home office setup and coworking allowances.
  • Open vacation policy (no set number of days per year).
  • Hardware and software, books or conferences that promote continued learning.

Company Overview

  • Automattic is a global tech company that offers WordPress, WooCommerce, and other web solutions. It was founded in 2005, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is http://automattic.com.

    • Company H1B Sponsorship

  • Automattic has a track record of offering H1B sponsorships, with 6 in 2025, 2 in 2024, 3 in 2023, 6 in 2022, 6 in 2021, 11 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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